The differences between sneakers Made in Europe, assembled in Europe and designed in Europe

The differences between sneakers made in Europe, assembled in Europe or designed in Europe

With the rise of ethical and responsible fashion, many consumers are looking to learn more about the origins of their clothing and accessories. However, labels such as “Made in Europe,” “assembled in Europe,” or “designed in Europe” can be confusing. These labels reflect varying levels of commitment from brands and can have varying impacts on quality, ethics, and the environment.

Here's a step-by-step guide to deciphering these terms and better understanding what they really mean.

What does “Made in Europe” mean?

European manufacturing from start to finish

The “Made in Europe” label indicates that all manufacturing steps were carried out in one or more European countries. This includes design, material manufacturing, assembly, and sometimes even packaging.

At Mood Walk, for example, we collaborate with a family workshop in Portugal to guarantee 100% European manufacturing of our ethical sneakers. Every step of the process, from the selection of eco-responsible materials through short circuits in Europe to the final assembly, is carried out in compliance with strict European standards.

The advantages of Made in Europe sneakers

• Superior quality: European regulations impose strict manufacturing standards. You get a durable and carefully designed product.

• Ethics and transparency: The working conditions of workers in Europe are regulated and meet high standards in terms of safety and remuneration.

• Reducing the carbon footprint: By reducing the distances traveled between the different manufacturing stages, Made in Europe limits the environmental impact linked to transport.

• Supporting the local economy: Buying European means encouraging craftsmanship and supporting small local businesses.

In short, Made in Europe sneakers are a premium choice, both for their quality and their eco-responsible commitment.

What about sneakers assembled in Europe?

A key step achieved in Europe

When sneakers are said to be "assembled in Europe," this means that the various parts that make up the sneaker (sole, upper, lining, laces) were sources and assembled in a European workshop. However, the materials themselves may be produced elsewhere, often in Asia.

This approach allows brands to benefit from European assembly know-how while reducing their costs by importing components manufactured at lower prices.

An interesting compromise

While this label does not guarantee 100% European manufacturing, it represents a more ethical choice than products manufactured entirely outside Europe. Local assembly allows you to benefit from European standards for working conditions and quality.

Limits to consider

• Origin of materials: Some components may come from countries where environmental and social standards are less strict.

• Reduced traceability : It can be difficult to know precisely where and how materials were produced.

• Environmental impact : The transportation required to bring components to Europe can increase the overall carbon footprint.

Sneakers assembled in Europe are an intermediate choice: they offer acceptable quality and moderate environmental impact, but do not compete with Made in Europe.

What does “designed in Europe” sneakers mean?

The creative process located in Europe

“Designed in Europe” indicates that the product design, sketches, material selection, and color palettes were created by a team of designers based in Europe. This designation highlights European talent and aesthetic expertise.

However, product manufacturing and assembly are often outsourced to countries where production costs are lower. This means that while the product may be beautiful and functional, it does not necessarily benefit from the same quality and ethical standards as a product made in Europe.

A sometimes misleading promise

This label plays on the reputation of European fashion, but it can mislead consumers who think they are buying a locally made product. In reality, it is more of a marketing ploy than a guarantee of quality or ethics.

Why choose Made in Europe sneakers?

A committed choice

Choosing Made in Europe sneakers means choosing a superior-quality product that meets ethical and environmental standards. At Mood Walk, for example, we're proud to manufacture our sneakers entirely in Europe, in factories that prioritize innovative and sustainable materials like "corn leather" or recycled mesh.

The benefits for you and the planet

• Comfort and longevity : Carefully selected materials and artisanal manufacturing methods ensure a product that is both comfortable and durable.

• Support for crafts : Buying Made in Europe means encouraging local know-how that is often passed down from generation to generation.

• Less transport, more ecology : By reducing the kilometers traveled, you help reduce the environmental impact of your purchase. Mood Walk sneakers are transported by truck from our workshop in Portugal to our warehouse in France.

By understanding these differences, you're better equipped to make choices that align with your values. Choosing sneakers made in Europe means supporting ethical, high-quality, and environmentally friendly fashion.